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There is a well-known Nike myth: in Beaverton, Oregon, Nike headquarters in the four-storey unseen pair of shoes, the employees are busy only do two things: one thing is to build a global marketing network, and the other thing is to manage its worldwide company. Not a production equipment, Nike Corporation to create a worldwide empire. A pair of Nike shoes, producers can only get a few cents of revenue, by virtue of its global sales, Nike Corporation was able to get dozens or even hundreds of dollars in profits. However, those companies will be regarded as an outstanding case of Nike's people may forget to follow suit, and in 1982, Nike had gone through a difficult phase, Adidas, Converse, Reebok enemies waited for opportunities, sales have fallen sharply, in many people's eyes, Nike is a "setback, the internal morale of the second-rate manufacturing enterprises." Nike's response is to decentralization, increased product variety, to promote the product line differentiation. From the original basketball shoes in recent years the main changes to the golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, but also up to 35% market share in the European market. Under the change management strategy, the company with a 18-month period the situation stabilized, from 1993 to 1997, Nike's sales were explosive growth, rising from $ 2,000,000,000 to $ 9,000,000,000. In addition, and many businesses, Nike, accelerated expansion by acquiring other companies, following after 1988, Nike, Cole Haan, have been acquired, merged with Bauer skates manufacturer company in 1995, 2002 acquisition of skateboards and apparel manufacturer Hurley International companies, and acquired the sneaker maker Converse Inc. in 2004. Nike's strategy is to seek the acquisition of those products can complement each other, similar management style, as well as certain research and development capabilities of enterprises, and take advantage of the acquisition to suppress opponents. Nike's business in the present structure, Cole Haan shoes have already achieved sales of approximately $ 300 million, and Nike was originally bought the company spent only $ 80,000,000; The Converse company before being acquired, its sales have been declining, but after the acquisition, but there was a 25% increase. Not only that, Cole Haan's Nike footwear products can be integrated into advanced shoe just technology, such as Bauer and Hurley International companies have their own R & D center, Nike introduced new products at the time, mostly with reference to their professional design advice, And just to make up for the Nike Converse canvas shoes in the field of white. After the initial buy Cole Haan later, Nike wishful thinking throughout his own in the Cole Haan, and follows extensive management model, resulting in: In the merger process, Nike had also committed many mistakes strong dissatisfaction who, at the time of conflicts, Cole Haan Nike executives even demanded "Get out of the factory." After realizing his mistake after the Nike Group acquired companies adopt an open management style, and give it an independent rights. Nike company timely feedback to ensure the ability to regain market. In configurations as a business expansion mode and at the same time, Nike continues to transform the house, put a large shoe department is divided into several smaller departments, each in charge of a small department sneakers sport, accelerate the product development process. The entire operation of chain enterprises, Nike also be adjusted, especially the inventory control system and overseas sales system. Nike require dealers to be 6-8 months in advance to book 80% of its total sales, so as to give a 10% discount. This makes the situation well aware of Nike can order and have enough time to arrange, to avoid excessive inventory, save the card to get a good ex-factory price. In addition, Nike has taken in the production of a virtualization strategy, not all products manufactured by their own production, but all outsourced to other manufacturers processing. All personnel, material, financial and other resource companies together, concentrated into product design and marketing to go, to cultivate the company's product design and marketing capabilities. The benefits of virtual enterprises is "with the greatest organization to achieve maximum power." An enterprise of their own limited resources, limited organizational structure, virtual enterprise to achieve a market strategy and composition, each member of which only acts as a part of the structure and function, through information networks, supporting production in accordance with the jordans on sale mens spatial distribution of virtual enterprise and complex logistical support, such as corporate structure and the establishment of traditional organizational structure compared to the cost advantage of a larger structure, greatly improving the competitiveness of enterprises. virtualization production, Nike will design drawings to the manufacturer so that they strictly according to the drawing style of production, and later by Nike OEM, and products through the company's marketing network to sell their products out. This model fully realize the complementary role. This strategy Nike's, saving a lot of productive investment and equipment acquisition cost, the outsourcing of production and processing of products for many enterprises in developing countries of Southeast Asia and other places, the use of cheap local labor, which greatly saves labor costs, This is also an important reason why Nike shoes at lower prices to compete with other brand-name products. Of course, we need to see is that the management of virtual enterprises, many special factors: The power of virtual enterprise from the traditional linear system into a coordinated system of equality, from the traditional up and down level relations into an equal and harmonious relations. Virtual Enterprise Manager is no longer commands the publisher, but the coordinator of each other, virtual enterprises in order to play its advantages, must be knowledge management (KM), the excavation of the entire virtual enterprise and knowledge related to cooperation between the units, development, preservation, sharing, and other services, so that personal knowledge into organizational knowledge, to maximize integration of resources. Meanwhile, the cultural conflict on the negative impact of virtual enterprise virtual enterprise globalization strategy will fail. Thus, the creation of cultural synergy is particularly important. Facing an uncertain, changing partners, how to avoid the lack of communication of the information, conduct cross-cultural background, cross-regional communication and the success of virtual enterprise will play a very key role."shopping" Zhi has been one of the columns I love the most, because I always think that if you love or recommend something to be recognized is a very satisfying, I believe we all feel the same at some time. So I can write to captain application issue of "shopping" records, to share with you some of my own usually will buy or collection for a long time was not willing to cut the hand of a single product. BPCALL T-shirt bottoming Price:34.8/78 RMB Reason: do not do things as long as you get the clothes that you can feel their home, this T-shirt bottoming I really count they have bought many pieces, you can wear it out, do I even slept even the ride will be wearing because the fabric is really very comfortable. 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The P.A.M Acient Gates Duplo P〉Although has a noble lineage in Italy, but Air Jordan 2 mediocre appearance is not love shoes fans, especially the lost Italy manufacturing aura, more directly to let it drop mortal. seeing summer coming, Jordan Brand decided to recast the Air Jordan 2, Air Jordan 1 will be applied to the concept of Deconstructed transplantation, including mint green, red wine and lemon yellow, three new color exposure for the first time, are made of highly textured suede uppers made of high quality, through the technique of deconstruction display more concise, easy to take the the body of the shoe, which is your dish? It is reported that is tentatively scheduled for July 15th on the shelves, priced at $160, please note!black reflective upper Jordan Future "Black Reflective" will be officially on sale in August 27th, on foot shot effect of this color. black uppers black collocation in the end, the formation of crystal blue bottom contrast embellishment, upper reflective effect is obvious in low light environments, very eye-catching. item: 656503-011 release date: August 27thPrice:After the black powder color of the Nike Hyperdunk 2014 exposure, Nike is overwhelmed with extremely bright shades of red and yellow launched a new version of the. Hyperfuse Lunarlon in the upper Yellow Red collocation bottom, dynamic fly line and Swoosh, yellow and red shoes, reminiscent of Chinese's iconic "tomato scrambled eggs" tone. 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The most prominent is the devil felt all stories about this pair of shoes a spokesperson for Michael Jordan, whenever I see the detailed laser engraving will let small a is a reading story book has strong historical sense, a little attention will caught them unable to extricate themselves, and this is of course for prospecting one of the most fun shoe. Jordan Brand was elected in the 30th Anniversary Memorial engraved in the 20 generation and selection in recent years very popular "Oreo" as the main color, and is equipped with a unique I.P.S technology in the body of the shoe provides Zhanpai friends good damping performance, so simple type classics neat tonal collocation, believe that good memories will evoke a lot of people ten years ago. source: Jordans DailyStephen Jackson has never been a major Jordan Brand sponsored players, but relative to some occupation career is not long players, like D.Miles, or style very popular, but a limited number of players, such as Ray Allen, Stephen Jackson joined Jordan Brand since the captain actually accumulated considerable number of full player version, especially he was wearing the style is very diverse, the team played a lot, that day on the Instagram before his Air Jordan of exposure when everyone was shocked at Stephen Jackson, content richness not necessarily lose to front-line players or some collectors, but you also don't envy prospecting shoe, but because he can play my role last season in the male deer with the Spurs to substitute the posture, playing more than 25 minutes, the average To 10 points, 3 rebounds, 2 assists, the performance is not bad! No wonder Jordan Brand is willing to continue to provide him with shoes, because as long as he maintains health, should also be able to play for several years, at least compared to support short-lived players can only buy short-term. source: SNEAKER NEWSThe ultimate intelligence device for all the needs of a rally runner adidas introduces the industry's most advanced miCoach SMART RUN intuitive smart sports watch. In a single device integrated with GPS global positioning system, pulse rate tracking, listen to music, as well as the immediate indication of motion and other diverse functions, convenient operation, is the world's first rally all runners demand, and equipped with color touch screen smart watches running. The day before miCoach SMART RUN won the 2014 U.S. consumer electronics exhibition design and Technology Innovation Award (CES Innovation and Engineering Awards) award-winning. SMART RUN has a unique all-in-one body design, equipped with optical technology, without any external sensor, the connecting line and heartbeat belt, wear on the wrist to immediately track heart rate, the built-in sensor can detect the frequency of each step, easy to understand stride rate, and through the GPS positioning function to track your running speed and distance and running routes; in addition, SMART RUN also supports Bluetooth wireless transmission and MP3, users do not need to carry extra headset line with the music player, you can easily enjoy listening to music, instant voice guidance function. SMART RUN brings together cutting-edge technologies like the Mio wrist, heart rate tracking technology, innovative design and global positioning applications, which have completely broken the definition of running watches. "The Adidas miCoach department head, Simon Drabble, says. "Not only does it break through the industry's current competitive standards, but by synchronizing with the miCoach training system, the SMART RUN will release the full potential of the exercise, making the training program simpler and easier to implement. For all types of runners, the miCoach SMART RUN helps them improve their athletic performance and achieve their training goals. "." interval training is the best way to boost strength, speed, and muscle endurance. The miCoach system based on the concept of the development of blue and green, yellow, red and other different strength training mode, while the SMART RUN is the use of these four models to give the user a training guide, guide way includes vibration, 1.45 inch color touch screen display, Bluetooth headset use collocation instant voice guidance and other choice, tell you when the acceleration, deceleration, and more efficient completion of training objectives. however, SMART RUN not only supports intermittent training. It also includes comprehensive evaluation of cardiopulmonary function data, strength, and flexibility to help you understand your training status, avoid sports injuries and pursue best performance. At the same time, build 400 kinds of structural animation, design hundreds of training and fitness program, animation directly displayed on the surface, so that you can more easily follow the instructionsPUMA KEEP HEAT released this fall and winter diversified down series products, to further enhance the sense of "warm 5 degrees" appeal, join the exclusive technology warm material, and the super idol actor Luhan and international supermodel Liu Wen to perform this winter the most warm compaction movement fashion outfit. In order to provide better warmth retention effect, PUMA has the exclusive development of "KEEP HEATTM 5 degree warm sensation upgrading technology", which can bring warmth and warmth through the reflection of body heat energy, and bring more warmth. PUMA KEEP HEAT series especially in winter for the most sensitive body temperature after shoulder purchase exclusive KEEP HEATTM silver heat reflective cloth, can achieve more thermal heating effect than the general down, through scientific verification, KEEP HEATTM through the cloth body heat continues to provide a warm reflection, in general than the ordinary cold cloth can create high 5 degrees warm feeling, to provide real all-weather warm and comfortable, reducing cloth washing function; elastic extension technology super excellent collocation cloth, and in key areas such as mobile body shoulder, back and hand axes, using stereo clipping technique, let wear down jacket can satisfy multiple flexible activities fully meet the defense in winter low temperature and filling ratio of the perfect body. PUMA goods when Xiao Bian first saw the "Anthracite" color you immediately think of the previous appeared Air Jordan 9 "Oregon Ducks", both use the same upper material, to create a unique texture and overall feel calm and quite different characteristics in the heel changed to Jumpman Logo, and collocation "Remastered" plan is bound to bring love to choose a new Air Jordan 9 friends, tentatively in September 7th official debut, priced at $190. news source: shoulee81 this winter Reebok called 58 Bright St series, is the purpose of classic shoes re shape, and the name of the first is to address the Reebok office from the United States and the United Kingdom combined, like the design of symbol interpretation in modern style to the original, the first two shoes with classic Instapump Fury is the blueprint to function of DNA into 1994, retention of air pump structure, originally filled with hollow part and vamp, through the double car line to connect with Vibram soles, Instapump Fury will be converted into shoe shoes, interesting design to make people look forward to the day after the series of more works. Reebok 58 Bright ST Fury Boot has been designated in December 10th in the global selling, there are black, grey and duck hunting camouflage color, it is reported that only in Mexico City, Berlin, Tokyo, Moscow, Singapore, New York and Dubai City limited sale, interested friends can pay attention to the exploration of shoe city designated shop news. source: Tongue magazine / SNEAKER FREAKER MAGAZINE in the United States and Asia have set up brand stores, recently Jordan Brand will store some territory to Canada, in the central Toronto Street (Young Street) during 306 YONGE has recently qualified store grand opening will bring visiting shoe fans the most complete product and consumption experience during the NBA all star game. The shop decoration with Air Jordan series of the latest works of the 30 generation, can see the brand will be like Rome as a symbol of 30 digital XXX display, has been gaining momentum for sale in this weekend ushered in the first color. for the store, of course, the gathering of Air Jordan series' History of Flight 'shoes display, 306 YONGE the shoe wall assembled all kinds of color, which even many rare and not commercially available version of PE, is bound to attract a lot of shoes fans stop pilgrimage. is an interactive space independent professional brand to provide considerate service for the store opening experience of the shoes, we can immediately follow the big screen instructions of some simple training, to experience immediately to combat performance, meet the needs of their shoes to buy. 306 YONGE also provides customized services, this part of the consumer can freely choose personal favorite patterns, on-site printing, as you visit the store's unique souvenirs. , take a look at the 306 YONGE through the 360 degree panorama! source: Jordan Brand/Complex/@shegotgameLast year, has introduced an offering this year for new Jordan? Jordan Ace 23?, have very simple streamline appearance and quite reasonable prices for the degree of attention was quite high, now this? Jordan Ace 23 also introduced a very cool color, blue vamp plus the green and yellow little embellishment, white in the bottom so that the overall feel more refreshing, please pay close attention to the following detailed information. source: sneakernews?